Gone are the days when a marketing budget was devoted solely to print and broadcast ads. Savvy marketers recognize that the novelty of the Internet wore off long ago – it’s now an effective tool for delivering messages and building relationships. It’s been years since anyone asked if you had a Web site; they now assume you have a Web site and expect it to work wonders. Procter & Gamble knows a thing or two about marketing, and we’ve created, maintained and/or hosted sites for many of P&G’s brands. Being a Web partner of a marketing giant such as Procter & Gamble has taught us more than a few lessons – and we’re applying those lessons today for online clients throughout the region.